Vice-presidential candidate Rep Paul Ryan (R-WI) ran into his own meme at an event in Colorado Tuesday, as an online campaign designed to expose his record on women’s health issues infiltrated his speech from above.

Members of the Choose Ryan, Lose Choice campaign managed to fly a banner while Ryan was speaking in Lakewood, Colorado. CNBC reporter Eamon Javers tweeted a picture of the banner, which read, “Hey girl, choose me, lose choice – P. Ryan.”

The campaign’s tumblr page features pictures of a smiling Ryan juxtaposed with “feminist-sounding” affirmations of his policy, like “Hey girl, got birth control? Not for long.” and “Hey girl, you’ll love my choices for your body.” Both it and the non-affiliated @PaulRyanGosling twitter account are based on a popular blog, Feminist Ryan Gosling, created by University of Wisconsin-Madison grad student Danielle Henderson.