Paul Waldman’s jaw drops at the Romney ad team’s total disregard for the truth:

Now, let me be absolutely clear about something. I’ve been paying very, very close attention to political ads for a long time. In my former career as an academic I did a lot of research on political ads. I’ve watched literally every single presidential general election campaign ad ever aired since the first ones in 1952. I’ve seen ads that were more inflammatory than this one, and ads that were in various ways more reprehensible than this one (not many, but some). But I cannot recall a single presidential campaign ad in the history of American politics that lied more blatantly than this one.

Kevin Drum agrees:

This is what’s so striking about Romney’s campaign…Romney has flatly claimed that Obama said something that, in fact, a John McCain aide said. He’s snipped out sentences from an Obama speech and spliced the two halves back together so nobody could tell what he did. Then he did it again to another Obama speech. And he unequivocally said that Obama plans to drop work requirements for welfare even though he’s done nothing of the sort.

This really is a post-truth campaign. It’s different. It’s one thing to be nasty. All campaigns are nasty. It’s one thing to twist and distort and mock. Every campaign does that too. Even the attacks on Al Gore in 2000, as vicious as they were, were mostly media inventions. The Republican campaigns had the distortions handed to them on a platter.

But this is different. This is a presidential candidate just baldly making stuff up on the assumption that nobody will ever know. After all, they figure, who the hell reads Glenn Kessler aside from a bunch of Beltway nerds? And I guess they’re right.