Mitt Romney had the swell idea yesterday to do five television interviews and demand in each that the Obama campaign apologize for suggesting he may have committed a felony in lying to the SEC. Which was odd because, as the recent Mitt Romney nonfiction classic NO APOLOGY instructed us, apologizing is for losers, and anyway why would the Obama campaign apologize for saying the best thing ever? This is a politician in a corner, folks, facing an incumbent president whose campaign, at least for the moment, is executing with more clarity and confidence than we’ve seen all year.

In a few days someone will probably blow it all with a “wacky gaffe” on the Wolf Blitzer show or wherever, and even if not, people forget most political crap 24 hours after it happens anyway, and rightfully so, since it is bullshit. What does it take to make something stick in this environment? What does staying power look like?