Since taking over at the Vatican in 2005, Pope Benedict XVI has had his share of public relations problems. Take, for example, those outrage-spurring statements about the founder of Islam being "evil and inhuman," or the pardoning of that Holocaust-denying bishop, and, of course, the constant mismanaging of the Catholic church's many child abuse scandals. More recently, they've been dealing with a papal butler's decision to leak a host of embarrassing internal documents. Today, the Vatican announced that they'll be taking on these and future issues with a new and improved communications strategy molded by Fox News's now former Rome correspondent Greg Burke, who will become the Holy See's senior communications adviser.
"I'm a bit nervous but very excited. Let's just say it's a challenge," Burke said in a phone interview.
He defined his job, which he said he had been offered twice before, as: "You're shaping the message, you're molding the message, and you're trying to make sure everyone remains on-message. And that's tough."
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