Today, the Obama campaign launched some pretty adorable reelection propaganda in The Life of Julia, a web project that highlights the ways that Barack Obama's policies would theoretically benefit a woman throughout her stages in life and how Mitt Romney's proposed policies could leave women out in the cold. Conservative Twitter activists, who have accomplished such monumental human rights victories such as getting conservative pundit Dana Loesch's husband's Twitter account reinstated after he was banned (THANK GOODNESS!), have totally spazzed out.
The Life of Julia is the next phase in the Obama campaign's attempt to convince American women that the President is the Old Spice Guy of politics (up next: Obama's Foot Rubs For Moms Initiative, a $40 million federal program that will create 10,000 jobs for out of work masseuses and give hard-working low-income moms a day off. Foot Rubs for Moms will be funded with a .1% tax increase on each Koch Brother). It's pretty straightforward: Using pretty graphics reminiscent of paper dolls, web users can interact with a tool that allows them to peep what programs Obama would work to preserve and contrast them with programs Romney says he'd cut.
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